Have you ever experienced…
Every one of these carries a cost. And because that cost is never tracked, it quietly drains your margin, season after season.
Everybody pays for them.
Six stages from idea to launch.
We work at the front of it.
Give the time back to the product.
One system for lineup planning, from the brief to a frozen, costed BOM.
One source of truth
One governed catalog behind every build. Every OEM catalog normalised into one model. No more forwarded emails and endless spreadsheet versions.
Frame platform management. The brief, the features, the configurations and the interfaces sit on the frame platform, inherited by every build underneath.
Find the build that wins in minutes
Every configuration scored against your targets. MSRP, wholesale, FOB, landed costs and weight sit on the build. Change one part and every number moves.
Compatibility is built in. Drop in a part and reframe knows if it fits. Clashes are flagged on the spot, not after production.
Collaboration at its core
One workspace for product, engineering, sourcing and finance. Everyone works the same live build, everyone contributes, and the call stays yours.
Every change traced: what changed, who changed it, and impact to cost and weight.
Live in under a week.
No training program, no complex IT project. We import your catalogs, set up your frame platforms and run your first build with you.
It sits alongside
reframe covers the planning phase upstream of the PLM or ERP you already run, and exports into it.
We load the catalog
You do not wait on your suppliers to onboard. We populate the OEM data, so there is value from week one.
Excel still works
Import your current sheets, export whenever you need to. No big-bang migration to justify internally.
Your lineup is the most confidential thing you own.
Next season's specs, costs and margins sit in here. Four things we can tell you before you ask.
Where it lives
North America, on AWS through Supabase. Encrypted at rest and in transit, with SSL enforced on every database connection.
Who can see it
Only authenticated users with the right permissions. Authentication runs on JWT, and no password or secret is ever stored in clear text.
Isolation, enforced
Your organisation is its own tenant, and that separation is enforced at the database itself rather than in the interface.
Certifications
Our infrastructure provider holds SOC 2 Type 2 and ISO 27001 and is audited annually.
Software built by the people who build bikes.
reframe is built by Faction Bike Studio, the largest design, engineering and product strategy studio dedicated to cycling. We built reframe because we lived the problem: fifteen years of running lineup planning out of spreadsheets, for brands like yours.
Product engineering from Faction, software engineering from our partner Neo Carbone. Same standard, different discipline.
Visit factionbikestudio.comSee it running on one of your own platforms.
Book a demo this week.
Or write to us directly at info@reframe.bike.